Personalize the site for daily users, so that they get exactly what they want when they land on it. All while maintaining a consistent look, structure, and identity.
Majority of users are using iPhone 15,000+ daily visitors. Our bets are roughly split into 40% Horse Racing / 40% Football / 20% other sports.
To focus in the goal of this case study, and the impossibility for me to make realistic user stories with clients and prospects with surveys, I’m going to divide the users into two kinds, New Users, and daily or regular users, and I’m going to divide the solution into two separated and different ways.
A little bit of research:
UX Mobile User Experience:
Mobile user experience (UX) design refers to the design of positive experiences during the use of mobile devices and wearables, and applications or services running on such devices. The mobile market, like the contexts in which mobiles are used, places unique requirements on the design of the user experience. Mobile UX design focuses strongly on efficiency and discoverability.
Mobile users engage with their devices at crucial moments and only for short periods. Their experiences need to be personalized, efficient and enjoyable in order to keep them engaged and ensure their continued use of such items.
“The interaction design foundation”
What is personalization and why it matters?
Personalization is understanding user needs/interests and catering to it without them having to ask for it. It learns and adapts to the user behavior. Netflix, Google, Amazon, and scores of other websites use personalization to deliver rich experiences to their users. Personalization brings many benefits to a business like:
Increased user retention and a loyal customer base Higher conversion rates and more sales Improved brand perception
Two types of personalization
Role-based personalization: users are grouped together according to certain characteristics that are well-defined and known in advance (as opposed to being inferred by the computer based on each user’s interaction history).
Individualized personalization: this sounds like a redundant word pairing, but should be seen in contrast to the role-based personalization. Here, the computer creates a model of each individual user and presents different things to each person.
“Customization vs. Personalization in the User Experience Nielsen Norman Group"
Cross-Platform possibilities of the user of BetBright
Bethbright has now already, a web for desktop and two apps for the mobile market one for Android and one for iOS, here they offer a complete bet experience for they daily users.
Mobile Web vs Apps:
A Deeper Look Into The Mobile App vs Mobile Web Scenario When it comes to mobile applications, users switch from a mobile website to its app due to reasons such as convenience and the ability to browse faster through categories.
When it comes to mobile web, developers spend a considerable amount of time choosing between a Mobile Web App, or a Responsive Web Design. When a user loads a website through his mobile device, reading and navigating can become difficult as the users might require to zoom-in or zoom-out to click on specific links or buttons.
This is when a Mobile App comes into play—the application combines the versatility of the web along with the functionality of touchscreen phone to provide an optimized view of mobiles and tablets.
Suggested solution for the daily users
Based on the results of the research I think the best solution is to make a responsive UI with boxes that can be filled with the most important information for the user, taking the personalization insights, only giving some hierarchy to the content type.
I propose to make some changes in the interactions of the layout to make big elements and more easy to read and see, including the use of tabs and carousels to distribute the information, and a UI kit based in cards
I change the filters area to a new interaction in a search box panel, where you have suggestions and you can search with the keyboard or touch the buttons of the groups