Apamate is a vegan restaurant in Madrid, During the COVID-19 in 2020 all the restaurants were closed and people working from Home, the idea of this project was to design a mobile app to sell the food and keep attending the clients of the restaurant now that they need to order from home.
This project was designed using the design thinking process.
- User research
The type of research conducted for this project where interviews, 5 personas were selected, all of them living in Madrid, in working-age between 23 and 46 years, 2 of them were Vegans 2 of them were vegetarian and 1 of them eat all types of food.
The answers of the interviews were transcripted in the following empathy map
After the analysis of the empathy maps the following insights where founded, in the context of order food for delivery:
1 - Person distrust the cleanliness of the restaurants since they do not see the facilities.
2 - Persons distrust about the quality of the food, ingredients, the conservation and preparation methods.
3 - Persons do not trust on all of the information presented, like ingredients, delivery times, and tent to think the pictures are fake.
4 - Persons do not order food for breakfasts because will take too much time to come.
In order to take innovative ideas from the insights a crazy eighths exercise was developed in a group, this consists of 8 ideas in 1 per minute in 8 minutes.
Many schematic views where designed in many wireframes like this,
Digital wireframes after usability testing
Mockup with branding
Prototype in Figma with micro interactions