Ernesto Pérez UI UX Portfolio                

La Liga Branded Content

This project consisted in a set of designs made for La Liga to appear en the newspaper El País
  • Company
  • El País
  • Industry
  • News & Media
  • Services
  • UI UX design and Front-end development
  • Time
  • 6 months
  • About Project
  • I worked on this project as a UI UX designer and front-end developer in a team of Journalist experts in soccer, I participate in the creative process, I made the visual designs and developed all the interfaces, and created the game logic, every design have to be different and I have to use emotional design principles to achieve the desired end product.
  • Project Brief
  • This project consisted in a set of branded news to show information about the different teams conforming la Liga using infographics, games, illustrations, video, and pictures during the 2017 - 2018 season of games, we had to deliver one of these specials based on the upcoming games, the content was planned based in the games calendar to deliver content with relevance for the audience, we need to achieve a minimum number of views for each special.
Project skills & expertise

The project involved a lot of creativity in the interfaces to be disruptive and caught the attention of the audience

Javascript / jQuery / React



Emotional design

In Soccer, skill is the art of turning limitations into virtues.
Ernesto Pérez